lloydowens

klean /klēn/ adj. design that is simple, thoughtful, functional, and frictionless.

Selected work

• Energy · in flight · 2026

  Energy Operations Console: designing for users I couldn't talk to

  How I designed a role-based job execution console for energy operations, without a spec, user research, or a written problem statement.

• Health tech · beta · 2025

  EatNeat

  A meal-planning app for people managing diabetes, born from my own diagnosis and years of answering that question the hard way. I shelved it when the tech couldn't deliver, then brought it back to beta when it could, now in the hands of real users.

• E-commerce · shipped · 2021

  Academy Sports + Outdoors

  Hired to design one homepage a week, I built the team's first design system, then went to ten stores to learn why customers couldn't shop online, and made the case to executives that our e-commerce was quietly broken.