Lucy Career
UX & GRAPHIC DESIGNER
From user research to final design, I create web interfaces and brand experiences that solve real business problems. Let's talk about your design goals today.
lloydowens
lloydowens
SENIOR PRODUCT DESIGNER
Hey! I’m lloydowens, with over two decades of experience in graphic design, I've evolved my creative practice to focus on product design, where I bring a deep understanding of visual storytelling and brand identity to user-centered solutions
lloydowens
lloydowens
SENIOR PRODUCT DESIGNER
Hey! I’m lloydowens, with over two decades of experience in graphic design, I've evolved my creative practice to focus on product design, where I bring a deep understanding of visual storytelling and brand identity to user-centered solutions
lloydowens,
Senior Product Designer with 10+ years owning end-to-end product experiences across consumer e-commerce, healthcare, and fintech. Known for translating ambiguous business problems into clear design direction — from reshaping the information architecture of a 2M+ monthly user platform to building design systems that scaled across product teams. Deep Figma fluency and a proven ability to influence product strategy at the executive level. A foundation in graphic design and art direction informs a visual sensibility that goes beyond systems into craft, hierarchy, and emotional resonance — the difference between a product that works and one people remember.
Brand Design
Color Theory
UX Design
Graphic Design
Mobile Responsive
User Research
Modern Layout
UX Design
Creative Solutions
User-Centered Design
Conversion Optimization
Web Design
Digital Experience Design
Mobile App Design
Design Process
Digital Products
Brand Design
Color Theory
UX Design
Graphic Design
Mobile Responsive
User Research
Modern Layout
UX Design
Creative Solutions
User-Centered Design
Conversion Optimization
Web Design
Digital Experience Design
Mobile App Design
Design Process
Digital Products
Brand Design
Color Theory
UX Design
Graphic Design
Mobile Responsive
User Research
Modern Layout
UX Design
Creative Solutions
User-Centered Design
Conversion Optimization
Web Design
Digital Experience Design
Mobile App Design
Design Process
Digital Products
FEATURED PROJECTS
Academy Sports + Outdoors | E-Comm IA
A full information architecture overhaul of a 2M+ monthly visitor e-commerce platform. The project restructured taxonomy around customer mental models and delivered record Christmas e-commerce performance in its first season live.
Academy Sports + Outdoors | E-Comm IA
A full information architecture overhaul of a 2M+ monthly visitor e-commerce platform. The project restructured taxonomy around customer mental models and delivered record Christmas e-commerce performance in its first season live.
Academy Sports + Outdoors | E-Comm IA
A full information architecture overhaul of a 2M+ monthly visitor e-commerce platform. The project restructured taxonomy around customer mental models and delivered record Christmas e-commerce performance in its first season live.
EatNeat | AI Health Management
An AI-powered health management app redesigned from the ground up — featuring a swap-based interaction model, an AI-assisted design workflow, and a visual system built for behavior-change products.
EatNeat | AI Health Management
An AI-powered health management app redesigned from the ground up — featuring a swap-based interaction model, an AI-assisted design workflow, and a visual system built for behavior-change products.
EatNeat | AI Health Management
An AI-powered health management app redesigned from the ground up — featuring a swap-based interaction model, an AI-assisted design workflow, and a visual system built for behavior-change products.
Finance Flow| Fintech
FinanceFlow is a comprehensive financial dashboard designed to help small business owners make informed decisions through clear data visualization and advanced analytics. The project transformed complex financial data into actionable insights over a 5-month timeline.
Finance Flow| Fintech
FinanceFlow is a comprehensive financial dashboard designed to help small business owners make informed decisions through clear data visualization and advanced analytics. The project transformed complex financial data into actionable insights over a 5-month timeline.
Finance Flow| Fintech
FinanceFlow is a comprehensive financial dashboard designed to help small business owners make informed decisions through clear data visualization and advanced analytics. The project transformed complex financial data into actionable insights over a 5-month timeline.
Impact-Driven Design
The ability to create user experiences that deliver measurable business results while solving real user problems.
Impact-Driven Design
The ability to create user experiences that deliver measurable business results while solving real user problems.
Impact-Driven Design
The ability to create user experiences that deliver measurable business results while solving real user problems.
Insight-to-Action
The skill to transform complex user research insights into actionable design decisions that address root causes, not just symptoms.
Insight-to-Action
The skill to transform complex user research insights into actionable design decisions that address root causes, not just symptoms.
Insight-to-Action
The skill to transform complex user research insights into actionable design decisions that address root causes, not just symptoms.
Cross-Domain Versatility
The capacity to quickly understand diverse industry contexts and user needs, then design appropriate solutions regardless of domain complexity.
Cross-Domain Versatility
The capacity to quickly understand diverse industry contexts and user needs, then design appropriate solutions regardless of domain complexity.
Cross-Domain Versatility
The capacity to quickly understand diverse industry contexts and user needs, then design appropriate solutions regardless of domain complexity.
Let's Discuss How I Can Help!
Questions & answers to give you a sense of my process, my methodology.
How do you approach user research, and can you give an example?
My research approach combines quantitative and qualitative methods to build a complete picture of the user. At Academy Sports + Outdoors, I paired browse path analytics and search query data with card sorting sessions across a cross-section of real customers. The quantitative data showed where users were dropping off; the qualitative sessions revealed why — customers thought in terms of activity and season, not the department structure the business had built around. That reframe became the foundation of the entire IA redesign, and the restructured navigation contributed to record Christmas e-commerce performance in its first season live.
Tell me about a time when your initial design didn't work. How did you iterate?
With EatNeat, my initial direction leaned into a traditional logging model — tracking meals, scoring nutritional completeness, showing deficit-based feedback. Early user testing sessions made it clear this created anxiety rather than motivation. Users felt judged by the interface rather than supported by it. I reframed the core interaction entirely: instead of logging what you ate, the system suggests what to swap when you want to deviate from a plan. That shift — from compliance to conversation — changed how users emotionally experienced the product. Anxiety dropped, perceived agency went up, and the swap-based model became the defining interaction of the redesign.
How do you balance business goals with user needs?
The best outcomes happen when you find the design solution that serves both simultaneously rather than treating them as a tradeoff. In FinanceFlow, the business wanted to increase platform engagement while users needed to spend less time managing their finances — seemingly in conflict. The resolution was progressive disclosure: quick-glance insights on the surface for users who needed speed, with deeper analytics available for those who wanted to go further. That structure drove an 85% increase in engagement alongside a 60% reduction in time spent gathering financial data. When goals seem to conflict, there's almost always a design path that resolves both. Q: What's your process for measuring design success? I establish both behavioral and business metrics before design begins, not after. For the Academy Sports IA overhaul, success wasn't just defined by cleaner navigation — it was tied directly to browse-to-product conversion rates and peak season performance. Hitting record Christmas e-commerce numbers in the first season post-launch validated that the structural changes were working at scale. But I also track qualitative signals: are users finding what they came for? Are support tickets decreasing? Do users feel confident navigating the product? Numbers validate the direction; user behavior tells you whether you actually solved the problem. Q: Do you provide the final design files to clients? Yes, you own everything. You'll receive fully organized Figma files, exported assets, component documentation, and a style guide — everything your development team needs to build from the designs accurately. For more complex systems I also include annotations covering interaction states, edge cases, and responsive behavior so nothing gets lost in handoff. All five are grounded in your real work now. Paste each answer into the corresponding accordion item in Framer and you're done. Want me to also rewrite the EatNeat card description while we're at it?
What's your process for measuring design success?
establish both behavioral and business metrics before design begins, not after. For the Academy Sports IA overhaul, success wasn't just defined by cleaner navigation — it was tied directly to browse-to-product conversion rates and peak season performance. Hitting record Christmas e-commerce numbers in the first season post-launch validated that the structural changes were working at scale. But I also track qualitative signals: are users finding what they came for? Are support tickets decreasing? Do users feel confident navigating the product? Numbers validate the direction; user behavior tells you whether you actually solved the problem.
Do you provide the final design files to clients?
Yes, you own everything. You'll receive fully organized Figma files, exported assets, component documentation, and a style guide — everything your development team needs to build from the designs accurately. For more complex systems I also include annotations covering interaction states, edge cases, and responsive behavior so nothing gets lost in handoff.
Let's Discuss How I Can Help!
Questions & answers to give you a sense of my process, my methodology.
How do you approach user research, and can you give an example?
My research approach combines quantitative and qualitative methods to build a complete picture of the user. At Academy Sports + Outdoors, I paired browse path analytics and search query data with card sorting sessions across a cross-section of real customers. The quantitative data showed where users were dropping off; the qualitative sessions revealed why — customers thought in terms of activity and season, not the department structure the business had built around. That reframe became the foundation of the entire IA redesign, and the restructured navigation contributed to record Christmas e-commerce performance in its first season live.
Tell me about a time when your initial design didn't work. How did you iterate?
With EatNeat, my initial direction leaned into a traditional logging model — tracking meals, scoring nutritional completeness, showing deficit-based feedback. Early user testing sessions made it clear this created anxiety rather than motivation. Users felt judged by the interface rather than supported by it. I reframed the core interaction entirely: instead of logging what you ate, the system suggests what to swap when you want to deviate from a plan. That shift — from compliance to conversation — changed how users emotionally experienced the product. Anxiety dropped, perceived agency went up, and the swap-based model became the defining interaction of the redesign.
How do you balance business goals with user needs?
The best outcomes happen when you find the design solution that serves both simultaneously rather than treating them as a tradeoff. In FinanceFlow, the business wanted to increase platform engagement while users needed to spend less time managing their finances — seemingly in conflict. The resolution was progressive disclosure: quick-glance insights on the surface for users who needed speed, with deeper analytics available for those who wanted to go further. That structure drove an 85% increase in engagement alongside a 60% reduction in time spent gathering financial data. When goals seem to conflict, there's almost always a design path that resolves both. Q: What's your process for measuring design success? I establish both behavioral and business metrics before design begins, not after. For the Academy Sports IA overhaul, success wasn't just defined by cleaner navigation — it was tied directly to browse-to-product conversion rates and peak season performance. Hitting record Christmas e-commerce numbers in the first season post-launch validated that the structural changes were working at scale. But I also track qualitative signals: are users finding what they came for? Are support tickets decreasing? Do users feel confident navigating the product? Numbers validate the direction; user behavior tells you whether you actually solved the problem. Q: Do you provide the final design files to clients? Yes, you own everything. You'll receive fully organized Figma files, exported assets, component documentation, and a style guide — everything your development team needs to build from the designs accurately. For more complex systems I also include annotations covering interaction states, edge cases, and responsive behavior so nothing gets lost in handoff. All five are grounded in your real work now. Paste each answer into the corresponding accordion item in Framer and you're done. Want me to also rewrite the EatNeat card description while we're at it?
What's your process for measuring design success?
establish both behavioral and business metrics before design begins, not after. For the Academy Sports IA overhaul, success wasn't just defined by cleaner navigation — it was tied directly to browse-to-product conversion rates and peak season performance. Hitting record Christmas e-commerce numbers in the first season post-launch validated that the structural changes were working at scale. But I also track qualitative signals: are users finding what they came for? Are support tickets decreasing? Do users feel confident navigating the product? Numbers validate the direction; user behavior tells you whether you actually solved the problem.
Do you provide the final design files to clients?
Yes, you own everything. You'll receive fully organized Figma files, exported assets, component documentation, and a style guide — everything your development team needs to build from the designs accurately. For more complex systems I also include annotations covering interaction states, edge cases, and responsive behavior so nothing gets lost in handoff.
Let's Discuss How I Can Help!
Questions & answers to give you a sense of my process, my methodology.
How do you approach user research, and can you give an example?
My research approach combines quantitative and qualitative methods to build a complete picture of the user. At Academy Sports + Outdoors, I paired browse path analytics and search query data with card sorting sessions across a cross-section of real customers. The quantitative data showed where users were dropping off; the qualitative sessions revealed why — customers thought in terms of activity and season, not the department structure the business had built around. That reframe became the foundation of the entire IA redesign, and the restructured navigation contributed to record Christmas e-commerce performance in its first season live.
Tell me about a time when your initial design didn't work. How did you iterate?
With EatNeat, my initial direction leaned into a traditional logging model — tracking meals, scoring nutritional completeness, showing deficit-based feedback. Early user testing sessions made it clear this created anxiety rather than motivation. Users felt judged by the interface rather than supported by it. I reframed the core interaction entirely: instead of logging what you ate, the system suggests what to swap when you want to deviate from a plan. That shift — from compliance to conversation — changed how users emotionally experienced the product. Anxiety dropped, perceived agency went up, and the swap-based model became the defining interaction of the redesign.
How do you balance business goals with user needs?
The best outcomes happen when you find the design solution that serves both simultaneously rather than treating them as a tradeoff. In FinanceFlow, the business wanted to increase platform engagement while users needed to spend less time managing their finances — seemingly in conflict. The resolution was progressive disclosure: quick-glance insights on the surface for users who needed speed, with deeper analytics available for those who wanted to go further. That structure drove an 85% increase in engagement alongside a 60% reduction in time spent gathering financial data. When goals seem to conflict, there's almost always a design path that resolves both. Q: What's your process for measuring design success? I establish both behavioral and business metrics before design begins, not after. For the Academy Sports IA overhaul, success wasn't just defined by cleaner navigation — it was tied directly to browse-to-product conversion rates and peak season performance. Hitting record Christmas e-commerce numbers in the first season post-launch validated that the structural changes were working at scale. But I also track qualitative signals: are users finding what they came for? Are support tickets decreasing? Do users feel confident navigating the product? Numbers validate the direction; user behavior tells you whether you actually solved the problem. Q: Do you provide the final design files to clients? Yes, you own everything. You'll receive fully organized Figma files, exported assets, component documentation, and a style guide — everything your development team needs to build from the designs accurately. For more complex systems I also include annotations covering interaction states, edge cases, and responsive behavior so nothing gets lost in handoff. All five are grounded in your real work now. Paste each answer into the corresponding accordion item in Framer and you're done. Want me to also rewrite the EatNeat card description while we're at it?
What's your process for measuring design success?
establish both behavioral and business metrics before design begins, not after. For the Academy Sports IA overhaul, success wasn't just defined by cleaner navigation — it was tied directly to browse-to-product conversion rates and peak season performance. Hitting record Christmas e-commerce numbers in the first season post-launch validated that the structural changes were working at scale. But I also track qualitative signals: are users finding what they came for? Are support tickets decreasing? Do users feel confident navigating the product? Numbers validate the direction; user behavior tells you whether you actually solved the problem.
Do you provide the final design files to clients?
Yes, you own everything. You'll receive fully organized Figma files, exported assets, component documentation, and a style guide — everything your development team needs to build from the designs accurately. For more complex systems I also include annotations covering interaction states, edge cases, and responsive behavior so nothing gets lost in handoff.
Let's Build Something Great Together!
Ready to create designs that your users will love and your business will benefit from? Contact me today.
Let's Build Something Great Together!
Ready to create designs that your users will love and your business will benefit from? Contact me today.
Let's Build Something Great Together!
Ready to create designs that your users will love and your business will benefit from? Contact me today.