About

Lloyd Owens standing against a brightly painted mural

I've been making things for screens since before “product designer” was a job title.

I started in 1998 in Atlanta, freelancing in graphic design and learning as I went. Around 2004 CSS clicked, and that pulled me into UI and visual design. In 2015 I went head-first into product design and haven't looked back.

The through-line is that I keep taking on work nobody assigned me.

At Academy Sports + Outdoors I was hired as a visual designer on a 90-day trial: design one homepage a week, then hand off to the next person in the rotation. Nobody asked me to build the team's first design system. Nobody asked me to drive to ten stores and ask customers why they couldn't find anything online. Nobody asked me to tell executives that the foot traffic they celebrated was partly a symptom of a broken website. I did those things because the work needed them.

EatNeat came out of my own journey with diabetes. I was diagnosed in 1996, and by 2018 I was worn down by the weekly grind of hunting recipes that fit how I had to eat. It started as our group's final project for a full-stack web development bootcamp, and something I could actually use day to day. We built it, I designed it, then killed it when the technology couldn't deliver what we actually envisioned. Seven years later the ground had shifted. It's in beta now, with real people using it. Knowing when not to build turned out to be the most useful thing I learned.

I think good design is simple, thoughtful, functional, and frictionless. That's not a style. It's what's left when you stop decorating and start solving.

I'm looking for senior product design roles in enterprise, internal tools, e-commerce, and health, places where the problems are real and the details matter.

lloydowens@eatneat.io

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